OUR APPROACH
PERFORMANCE BASED DESIGN
Performance-based design in digital products is a design approach that focuses on achieving specific performance objectives or criteria.
This approach is used to optimize the performance of digital products, such as website loading speed, user experience, and accessibility.In today’s fast-paced digital economy, design can’t just look good—it has to work hard. At Muse, we specialise in performance-based design—an approach that fuses creative branding, UX/UI strategy, and product optimisation to deliver not only beautiful experiences but also high-performing digital outcomes.
Whether we’re building a brand for an ambitious startup or designing a fintech app for scale, our goal is the same: to craft digitally intelligent, scalable, and high-conversion design systems that elevate user experience and deliver on business objectives.
What is a design that performs?
01. differentiation
02. brand perception
Performance-based design focuses on aligning visual design, brand storytelling, and interface architecture with specific performance outcomes—things like user engagement, loading speed, conversion rates, and retention.
In practical terms, this includes:
• Responsive design across mobile and desktop
• Optimised loading times using lightweight assets
• Battery-friendly mobile app UX
• Seamless device and network adaptability
• Conversion-focused user journeys
Performance-Design was built upon fundamental principles of Design for Humans and with the help of Professor Aisha Saddiqa who serves as Head of Graphic Design at IVAD.
How to strike the balance:
• Use colour intentionally to direct attention
• Pair bold visuals with minimal content
• Use consistent patterns that reduce cognitive load
• Make your brand assets instantly recognisable—even in small sizes
Things to consider:
• Is your mobile experience thumb-friendly?
• Are your assets optimised for slow connections?
• Is your app draining battery unnecessarily?
• Does your product work offline or in low-network areas?