Travel Connect
Concept.Ideate.Market Research.Wireframing.Prototyping.
Branding.Style guides.Visual Designs
Travel Connect is a mobile and web platform crafted for backpackers, travel bloggers, and urban explorers. The app focuses on recording and sharing NYC travel experiences—connecting like-minded travellers while uncovering the city’s hidden gems and secret spots.
I was brought in to lead the branding and digital product design, with the challenge of creating a vibrant, travel-first identity that could scale across platforms and audiences.
The process began with a collaborative brand discovery workshop—a 2-hour deep dive with the client to understand their business goals, audience, and brand positioning. From there, We delivered:
• Complete market analysis
• Defined key brand messages
• Developed a unique tone of voice
• Presented initial creative concepts and visual direction
• Illustrations and App Design Concepts
Branding,
visual Identity, illustrations, prototyping
The visual identity for Travel Connect drew inspiration from New York City’s iconic pop culture movement—bold, expressive, and unmistakably urban. Our goal was to balance this energy with clean, modern design principles to ensure clarity and usability.
Illustration Style
• Custom illustrations became a cornerstone of the brand, injecting personality and vibrance into the app experience.
• We used fine linework and simple shapes to reflect minimalist travel icons and urban culture.
Pop Colour Palette
• The colour scheme was inspired by NYC’s street art, neon signage, and subway posters—delivering a palette that feels playful, punchy, and unmistakably urban.
• Bright pops of red, green, and yellow were paired with neutral bases to maintain visual balance.
Visual Composition
• Strong use of grid systems and asymmetrical layouts created a sense of movement and exploration.
• We played with depth, layering, and negative space to guide the user through content in a fluid, intuitive way.
We don't own "I love NYC" design. it is used as a placeholder. this design is by Milton Glaser, who we deeply appreciate.
Key Visual Composition
Once the brand visuals were established, Muse transitioned into the UX phase, mapping user flows that support exploration, interaction, and storytelling. The final prototype included:
• Interactive map-based journaling
• Smart recommendations for hidden NYC spots
• Seamless connection tools between tourists and locals
The illustration assets, though conceptualized during branding, were delivered at the end—fully integrated into the app’s UI to elevate storytelling and bring the brand to life.
More Projects
Our design services are tailored to bring your brand's vision to life. From logo creation to brand identity development, we craft unique solutions that resonate with your audience. Let us be your Muse of Design.
