Featured in Forbes
top 53 women-led health tech startups 2019.
Playpal, Inc.
SMART HEALTH ANALYST
Concept.Ideate.Market Research.Wireframing.Prototyping.
UX Testing.Style guides.Visual Designs
Health is humanity’s most valuable asset—impacting individuals, communities, and nations alike. When people are healthy, they live more fulfilled lives, contribute meaningfully to society, and unlock greater productivity. But proactive, preventative health has long been difficult to access. Playpal set out to change that.
The Vision: Proactive Health for All
Scope
• Strategic Product Ideation
• UX Research & Persona Mapping
• End-to-End UI/UX Design
• Gamification Strategy
• Visual Design & Motion Elements
• IoT Device Integration (Apple Watch, Fitbit)
digital health
platform
Our Approach: Creativity Meets Clarity
Research & Discovery
We began with extensive market research and user interviews, identifying key health challenges and digital behaviors. This allowed us to define meaningful user personas and align the platform with real-world needs.
Unified Health Dashboard
We designed a clean, responsive interface that unified data from multiple devices into a single, cohesive dashboard—tracking everything from step count to nutrition and heart rate in real time.
HIECOH Score & Activity Tracking
We introduced the HIECOH Score (Health Indicator based on Calories In vs. Calories Out) and designed a gamified scoring system that rewarded users for positive behavior changes. Every action, from logging a meal to increasing daily activity, contributed to a dynamic health score.
Nutritional Journal & Input Design
Complex nutritional data was made engaging through minimalist input screens and smart defaults, ensuring users could easily track meals, calories, and hydration.
Visual Creativity Hooks
We focused heavily on visual creativity and interactive elements—balancing functionality with delight. From micro-animations that encouraged engagement to color-coded health indicators, every design element served a purpose. Despite the platform’s complexity, users experienced clarity, ease, and encouragement with every tap.
The interface was built to be scalable, modular, and adaptable across device types—ensuring consistent experiences from mobile to wearables.
illustrations
More Projects
Our design services are tailored to bring your brand's vision to life. From logo creation to brand identity development, we craft unique solutions that resonate with your audience. Let us be your Muse of Design.
