Sweet Leilani Cosmetics
Sweet LeiLani is a plant-powered skincare brand that merges science-driven ingredients with eco-conscious beauty. Committed to holistic ethics and sustainability, our products are designed to heal and nourish skin while maintaining a minimal carbon footprint and remaining 100% cruelty-free.
Brand Identity & Visual Language
The brand required a consistent tone of voice and visual identity across social media, packaging, and print materials. The iconic signature purple shade was retained for brand recognition, while a new secondary color palette was introduced to enhance storytelling and product differentiation.
Project Brief: Sustainable Skincare with Purpose
Sweet LeiLani Cosmetics, through its Face the Future initiative, has been instrumental in supporting individuals with skin trauma. Founder LeiLani has worked pro bono with organizations such as the British Columbia Cancer Society, Firefighter Burn Fund, Burn Camps, and Lupus Camps, helping patients heal from the inside out.
sustainable packaging design
Packaging Revamp:
Eco-Friendly & Consumer-Centric
Sweet LeiLani sought a packaging redesign that resonated with its conscious consumer base. Market research revealed that the existing design lacked emotional connection and sustainability appeal. A test survey helped guide the transition toward earth-friendly materials while maintaining essential product information.
Key Packaging Innovations:
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Material Shift: Transitioned to bamboo-textured tubes and dropper bottles for a natural, tactile feel.
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Minimalist Design: Reduced excess packaging while keeping all essential product details.
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Sustainability Focus: Selected biodegradable over recyclable materials, ensuring packaging breaks down naturally rather than sitting in landfills for decades.
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Brand Consistency: Maintained the core brand palette while enhancing visual storytelling for sustainability messaging.
More Projects
Our design services are tailored to bring your brand's vision to life. From logo creation to brand identity development, we craft unique solutions that resonate with your audience. Let us be your Muse of Design.
