Sweet Leilani Cosmetics
Beauty retail
Sweet LeiLani is a plant-powered skincare line with ingredients backed by science and supported by sustainability. Our products are holistically ethical, leave a small carbon footprint and help people without harming animals.
W: www.sweetleilani.com
The brand required a brand language and tone of voice across social and print media. The purple shade used across all products was kept the same, and a secondary palette was introduced. ​​​​​​​
BRIEF:
​
Sweet LeiLani Cosmetics and her “Face the Future” program, LeiLani, has helped raise awareness around the importance of healing patients inside and out. Her pro bono work and sponsorship programs include the British Columbia Cancer Society, Firefighter Burn Fund, Burn Camps and Lupus Camps.
Sweet Leilani wanted a packaging uplift. Their previous packaging was not resonating with the target audience. After conducting a test survey, craft paper and bamboo textured tube and dropper bottles were created to ensure that the visual aligned with Leilani's vision and SLC's brand language.
craft paper packaging design
Sweet Leilani's packaging goal was to create more sustainable packaging while providing the same amount of information on the label design. Once we minimized the amount of packaging, the next step was to select materials that won’t end up in a landfill for hundreds of years. Recyclable is great; biodegradable is even better.
